Do you need advice on driving more traffic to your Web site through "Search Engine Optimisation", online marketing, and making better use of your Internet presence ? With staff who have spent numerous years working for the largest Search Engine companies on the planet, we stand out from the normal "SEO crowd".

Search-engines are one of the most important sources in driving traffic to Web sites. Research into consumer buying patterns and search-engine usage has led to the overall conclusion that between 50 and 60 percent of all online purchases originate because the web site was listed within search engine results. As day-to-day usage of the Web continues to grow and customers turn away from traditional paper/directory methods of finding suppliers, this figure will only increase.

There are many methods of driving traffic to your web site; including traditional printed marketing material, sponsored links from other web sites, and "paid-placement" pay-per-click search engine results.

However, the most cost-effective way of driving traffic to your site via search-engines can be to have your site reviewed and made more search-engine "friendly" to give it better coverage by search engines. By this we mean, modifying the site such that amongst other things :-

• That search engines can actually "index" your pages.
  
• That search engines can "traverse" your site, following from one page to the next and making sure that it is all included in their databases.
  
• That relevant text and "meta-data" is included on each page and that your most important information is correctly placed and represented on your web site.
  
• and that suitable methods are used to ensure that design features used on your pages are compatible with search-engine "crawlers".

Having your site reviewed for search-engine "friendliness" and modified to follow our recommendations (or if you prefer, we'll do it for you) can soon provide you with an increase in traffic at very little cost, and without incurring the constant run-rate cost that "pay-per-click" and "sponsored-link advertising" can incur.

If required then we can also perform the actual work that we report on, and make all of the revisions for to your web site for you.

As an extra benefit, we can at the same time review and make changes to make your web site fit within the aims and guidelines of the "Disability Discrimination Act". Many businesses mistakenly think that the "DDA" only affects large portals and enterprise sites, but in the same way as all other discrimination laws it affects everyone. As well as legislatory compliance, having a site updated to fit the DDA guidelines shows your customers that you care about them, and as a final benefit also provides better usability to customers with mobile devices or slow/limited Internet connections.